Summary
The MBB Script / Plugin will automatically add Google Events to key user activities associated with signup and registration so that you may have close insights to how visitors on your website interact with the MBB widgets and signup.
All MBB Events have an event category of “mbb-event”.
You MUST use Google's event tracking to understand interactions using JavaScript.
Because MBB widgets use JavaScript and AJAX we need to use 'events' in order to track the flow and use of the Buying Buddy widgets. When considering how to track 'conversion rates' and create 'goals' it's important to familiarize yourself with the way Google Events work so that you can create Goals using events. Concepts such as a 'thank you / confirmation' page are not used.
HIGH BOUNCE RATES.
If you are looking at Google analytics and seeing a high Bounce rate, it could be due to the success of your Property Alert emails!
Inside these emails, your leads click on links to view each property on its own URL.
Like this
https://yourdomain.com/details?property_id=demo_0664924&mbb_alert=8hlaunhq0jc-8hlaunhq0jq&mbb_search=2770472&address=2470-Sw-Webster-Lane-LittletonCO-80122
Each time your lead clicks a link - views the property - then closes the window to return to the email, is a one-time page view - and if they don't stay on that page enough time (per Google's policy), when they close out it will be tracked as a BOUNCE.
It is this specific flow / action that shows as the high level of bounces.
Of course - what this actually indicates is a high level of engagement of the property alerts you are sending out, which is good!
If you wish, you can create filters in your analytics so that you can separate out traffic from Property Alert emails - then this will be clearer for you.
E.g. in the link above, "&mbb_search=2770472" identifies that it was a Property Alert Email - and the number is the unique ID of the search for this lead.
Instructions
- You must have a Google Analytics account
- You must have installed the Google Analytics tracking code on your website
There is nothing else for you to do on your website as Google Events are embedded your MBB widgets. Using the Buying Buddy widgets in your website will trigger Google Analytics “events” and you will see these automatically reported in your Google Analytics account in: "Behavior > Events"
Implementation
The execution of the GA event tracking code is handled by the MBB JavaScript.
Although this is not output as HTML, this is the format
ga('send', 'event', { eventCategory: 'registration', eventAction: 'start', eventLabel: 'widget'});
Events
The following lead registration events are tracked:
Category
All MBB events have a category of “mbb-event”.
This is the main filter that will allow you to discover MBB events.
Action
Each appropriate event has a unique label as shown in the table below.
Label
Where appropriate, the URL of the page where this event occurs is passed as the “label”.
Events Supported
| MBB Activity | event "Category" | event "Action" | Meaning of Event |
|---|---|---|---|
| Registration process | mbb-event | register-link-start | User clicks a “register” link to initiate a registration |
| mbb-event | register-link-cancel | The limit of searches was met and the lead sees the register form | |
| mbb-event | register-link-success | Registration was successful | |
| Search Form hit limits | mbb-event | search-limit-start | Search limit reached and User prompted to register |
| mbb-event | search-limit-cancel | User declines to register | |
| mbb-event | search-limit-success | User completes Registration | |
| View listing hit limits | mbb-event | listing-limit-start | Property view limit reached and User prompted to register |
| mbb-event | listing-limit-cancel | User declines to register | |
| mbb-event | listing-limit-success | User completes Registration | |
| Save a Search | mbb-event | save-search-start | User starts to save a search |
| mbb-event | save-search-cancel | User cancels process | |
| mbb-event | save-search-success | User successfully saves a search | |
| Save a Listing | mbb-event | save-listing-start | User starts to save a listing |
| mbb-event | save-listing-cancel | User cancels the save listing process on the 1st step | |
| mbb-event | save-listing-success | User successfully saves listing | |
| mbb-event | step-2-cancel | User cancels the save listing process on the 2nd step | |
| Schedule a showing | mbb-event | schedule-showing-start | User starts to schedule showing |
| mbb-event | schedule-showing-cancel | User cancels schedule showing process | |
| mbb-event | schedule-showing-success | User submits request to schedule showing | |
| Send to Friend | mbb-event | email-friend-start | User clicks to see the send-to-friend form |
| mbb-event | email-friend-cancel | User cancels process | |
| mbb-event | email-friend-success | User successfully sends-to-friend | |
| Request Listing Info | mbb-event | listing-request-start | User clicks to request more information |
| mbb-event | listing-request-cancel | User cancels process | |
| mbb-event | listing-request-success | User successfully requests more information |