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How To Get SEO Benefits From Buying Buddy Widgets

The MBB plugin can create SEO friendly content for the following two environments:

  1. WordPress using our WordPress plugin (any theme)
  2. PHP using our PHP api

Indexing Listing Pages

The goal of indexing is to enable search engines to discover and index individual listing pages on your website.
For search engines to index listings, they must be able to follow links to properties. The method to enable this is to use the Featured List and Featured Gallery widgets.
NOTE: The Results widget loads results as the page loads and so does NOT generate content that is visible to the search engines.

These 2 display widgets (Featured List and Featured Gallery) will generate content and links (via "More Details") that can be followed by the search engines to the details page for each listing.
Search engines will navigate to the actual listing pages (not the overlay) and so will see a page of content structured for SEO.

NOTE: Although the Property Details are shown as an overlay on the current page, this is achieved with JavaScript to improve performance for human interaction.
Search engines will not execute the JavaScript and so they will follow the link to the property details page itself.

The Listing details pages are generated by the Buying Buddy plugin from the "Property details" foundation page you set up as party of your installation. Each property will have a unique page address formed from this slug.
For example, if your details page is:


Then a property details page URL would look similar to this:


The sharing links to a specific property (used in emails, alerts and sharing) all utilize this unique URL for a property. This page can accessed by clicking the "LINK" menu item at the top when viewing any listing in the overlay.

Suggested Strategy

To maximize the opportunity for search engines to discover content we suggest the following to deploy the Featured List and Featured Gallery widgets.

  1. Create multiple pages which present listings using the Featured List and/or Featured Gallery Widgets.
    For example, you might have multiple neighborhood or city pages.
    You may show multiple widgets on a page.
  2. Use a filter option in the widgets to sort to show the most recent properties first.
    This ensures that the search engine will always see the latest properties.
    You can show as many properties as you like on a widget (subject to MLS rules) but the more you show, the slower the page will be to load.
  3. Make your pages usable for people too!
    Add images, additional text and content that is rich in the keywords for that page around and between widgets on a page.
    Search engines will appreciate this and this will help your pages rank.

See these additional articles on SEO with Buying Buddy

Updated on February 26, 2022

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