Banners are small colored ribbons that appear in the top left corner of property listings. They help highlight important information about a listing's status or special features, making it easy for buyers to quickly identify key details. Colors will be set by your Widget theme.
Multi-Banner Display: Listings can display up to two banners simultaneously when multiple conditions apply. For example, a property might show both "Open House | Jan 24th" and "Reduced | 3d ago" at the same time.
Banner Types
There are two categories of automatic banners: Status Banners and Property Banners.
Status Banners
Status banners indicate a listing's current market status. When a listing has one of these statuses, only the status banner will display (no secondary banner).
| Banner | When It Appears |
|---|---|
| Sold | Listing status is Sold. Displays the month/year (e.g., "Sold | Nov 2025") |
| Pending | Listing status is Pending |
| Under Contract | Listing status is Under Contract |
| Active Under Contract | Listing status is Active Under Contract (displays as "Contingent" for some MLSs) |
| Off Market | Listing has been deleted or removed from the market |
Property Banners
Property banners highlight features and changes for active listings. These banners can display alone or in combination with other banners.
| Banner | When It Appears |
|---|---|
| Open House | Listing has an upcoming open house. Displays the date (e.g., "Open House | Jan 24th") |
| Coming Soon | Listing status is Coming Soon |
| New | Listing was added within the last 14 days. Displays days on market (e.g., "New | 3d ago") |
| Reduced | Listing price decreased within the last 30 days. Displays days since reduction (e.g., "Reduced | 5d ago") |
| Featured | Listing matches your account's MLS listings (see Featured Banner section below) |
| Request Appointment | Listing meets your configured price threshold (see Request Appointment section below) |
Banner Priority: When a listing qualifies for multiple banners, Open House always takes the primary position. Request Appointment will not display if the listing has an upcoming Open House.
Request Appointment Banner
The Request Appointment banner (also called "Special Banner") encourages potential buyers to schedule a showing for higher-value properties. You can customize the label text and set a minimum price threshold.
Configuration
To configure this banner, navigate to Websites & Widgets → Authorized Domains → Website Settings → Advanced.
You can set:
- Label text – The text displayed on the banner (e.g., "By Appointment Only", "Schedule a Showing")
- Price threshold – The minimum listing price required to trigger the banner
Featured Banner
The Featured banner highlights listings associated with your account. The display depends on your account type:
| Account Type | Featured Banner Shows On |
|---|---|
| Single User | Listings matching YOUR Agent MLS ID (set in Personal Profile) |
| Team | Listings matching ANY Agent MLS ID from Personal Profiles in your account |
| Office | Listings matching your MLS Office ID (set in Account Settings) |
Note: Featured banners only appear on Active, For Sale listings from the IDX data set. They do not display on Under Contract or Sold listings.
Custom Marketing Banners
In addition to automatic property banners, you can create custom marketing banners to promote your brand or highlight special offers.
Types of Custom Marketing Banners
| Type | Description | Where to Configure |
|---|---|---|
| Property-Specific | A custom banner for one specific listing | Edit the listing in your account |
| Agent Default | Displays on all listings for a specific agent | Agent Profile settings |
| Office Default | Displays on all listings for the office | Account Settings |
Custom marketing banners display below the property status banners. The priority order is: Property-specific banner → Agent default banner → Office default banner.
See more details in Custom Banners.
Important: Custom marketing banners only display on websites authorized within the account that created the banner. They will not appear on other websites displaying the same listing.