Buying Buddy watches what every lead does on your website and in your emails, and turns it into an Activity Score so you can see at a glance who is hot. This article shows you all the places to spot hot leads and follow their activity, and when to use each one.
Why it matters: A lead who is viewing and saving homes right now is far more likely to take your call than one who visited last month. Knowing who is active, and what they are looking at, lets you call at the right moment with something useful to say.
How Buying Buddy Spots a Hot Lead
Every lead has an Activity Score from 0 to 100, based on things like site visits, property views and saves, searches, email opens and inquiries. Recent activity counts most. The score is shown as a temperature:
| Temperature | Score | What to do |
|---|---|---|
| Hot | 70 to 100 | Highly engaged right now. Contact them today |
| Warm | 40 to 69 | Showing interest. Keep in touch and watch for activity |
| Cold | 1 to 39 | Occasional activity. Nurture with alerts and campaigns |
| Inactive | 0 | No recent activity. Re-engage or archive |
Your Activity Scores update within minutes of new activity, and ease down overnight when a lead goes quiet. Click a score anywhere you see it to find out how it was calculated.
Learn more in How to Categorize Your Leads.
Where to See Hot Leads and Activity
| Where | Use it to |
|---|---|
| Dashboard Home | Start your day. See your top 10 Hot Leads with the reasons they are hot, a live feed of recent activity, and your key numbers for the week |
| Activity Center | Dig deeper. Filter all lead activity by Contact Type, deal stage, interest, star rating and date range, for example to see what your past clients are looking at |
| Lead Summary | Work a list. Click the Hot Leads Work List, sort by Activity Score, or use More Filters for Temperature and Last Login |
| Lead Dashboard | Understand one lead. See their Activity Score, Suggested Actions, Property Engagement and full activity history before you call |
| Notifications | Be told instantly. Get an email or text when a lead signs up, sends an inquiry or does something important, plus optional daily reports |
Lead Behavior Reports
For specific behavior over a period of time, go to . Under Lead Activity and Lead Behavior you will find:
- Lead Activity Report: recent activity across your leads.
- Lead Behavior Report: filter by any type of activity, threshold and time period.
- Viewed the same property 3+ times: leads who keep coming back to one home, a strong buying signal.
- Logged in since registering: leads who have returned to your website after signing up.
- Hot Leads Behavior Summary: a summary of the behaviors that mark leads as hot. This report can take a minute to run.
Put It to Work
Example: Turn a Hot Lead into a Showing
Call with something worth talking about
Sam appears in your Hot Leads with a score of 82: 14 listings viewed and 3 saved this week. Open Sam's Lead Dashboard and check Property Engagement. Two of the saved homes are in the same neighborhood and price range. Call Sam, mention those two homes by address, and offer to show them both on Saturday.
Example: Catch a Warm Lead Heating Up
Do not wait for them to become hot
On Lead Summary, open More Filters and set Temperature to Warm and Last Login to Last 7 days. These leads are active again this week but not yet at the top of your list. A quick, friendly check-in now often reaches them before another agent does.
Frequently Asked Questions
What is the difference between Activity Score and star rating?
The Activity Score is calculated automatically from the lead's behavior. The star rating is your own judgment, based on what you know from talking to them. Use both together: a 5-star lead who is also Hot is your top priority.
Why are some of my leads never hot?
The score depends on activity Buying Buddy can see, on your website and in your emails. Leads you added by hand who never visit your website will stay cold. Give them a reason to come back with a listing alert or drip campaign, and their activity will start to show.
Are archived leads included?
No. Leads with the Contact Type Archived or Bogus are left out of Hot Leads and the dashboard counts.