Lead Import via EMAIL

Article Contents

You can import leads to your Leads and Contacts account by including the lead's info in the body of a specially-formatted TEXT email.

NOTE: Lead Import-API keys are user-specific and are shown on the Profile tab in User Preferences.

March 31 2020: Please note that this lead import email address has changed. The old address is no longer supported.

To Import a Lead

Send a specially formatted ** PLAIN TEXT** email to the designated email address (do not send html or formatted emails as these will fail).
Structure the data in your email EXACTLY as follows:

TO: Email Address (changed March 31 2020)

Send a specially formatted email to: leadimport@leadsandcontacts.com

Leads will be imported to your account and assigned to a User based on the User's Import-API Key, or the User Referral ID or a Round Robin if specified in the email.

Subject (optional):

Subject can be left blank - it will be disregarded

Body of email:

The following block of options needs to be present somewhere in the body of the email.
See the Lead Import-API Field Reference for a full explanation of every field.

See an email template that you can copy here.

1. It is important to keep the EXACT syntax of field names to ensure your leads are imported correctly.
2. You must leave a space between the # and the field name in each row.
3. Avoid blank lines between items. Send the data as plain text with LINE BREAKS only between lines. Do not allow your email system to convert to formatted paragraphs.

# api_key:c7kuiamxrqg-cfw65r3bbhytybh
# email:bob@bobsmith.com
# first_name:Bob
# password:password
# phone:303.225.7600
.... add more fields as needed

After the email is sent, the processing of the lead can take up to 60 seconds.

  • If the lead import is successful
    You should see the new lead in your Leads and Contacts account, and you should also receive a new lead notification alert.
  • If unsuccessful
    You should receive an email from the system showing what the error is, and a copy of the lead import email you sent.

For a complete list of supported fields see the Lead Import Field Reference.

Also see

Capture and Import Email-Leads using Zapier and Zapier’s Email Parser

Updated on June 15, 2022

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