How to Add Leads to Buying Buddy from GoHighLevel Workflow

Contents

Automatically sync your GoHighLevel contacts with Buying Buddy and set up listing alerts through webhook integration. This guide will walk you through the complete setup process.

Before You Begin: You'll need the following found in your Buying Buddy account:
Get your API Key: Menu Leads > Integrations and APIs (API tab)
Get the mls_id: Menu Widgets > Authorized Websites

Setup Steps

Configure the Webhook in GoHighLevel

Set up the HTTP request in your workflow

In your GoHighLevel workflow:

Add a new action and select Webhook
Set Method to POST
Enter the URL:

https://www.leadsandcontacts.com/api-lead/add

Add Required Fields

Configure essential contact information

Add these fields to your webhook configuration:

Field Name	GHL Value	Required
`api_key`	Your API Key	✓ Yes
`client_lead_id`	{{contact.id}}	Recommended
`first_nm`	{{contact.first_name}}	Recommended
`last_nm`	{{contact.last_name}}	Recommended
`email`	{{contact.email}}	Recommended
`phone`	{{contact.phone}}	Optional
`site_url`	Website Domain	Optional. Website domain (without www) for lead assignment in multi-domain accounts.

Important: Use first_nm and last_nm (not "first_name" or "last_name" or other variants)

Enable Listing Alerts (Optional)

Automatically create property alerts for leads

To create listing alerts for your leads, add these fields:

Field Name	Value	Notes
`listing_alert`	1	Required to set up listing alerts. Set to "1" to enable
`listing_alert_frequency`	daily	Options: instant, daily, weekly, monthly
`listing_alert_nm`	Custom name	Optional (defaults to "First Saved Search")

Critical: When enabling listing alerts (listing_alert = 1), you MUST include sf_mls_id in your search criteria!

Add Search Criteria Fields

Define property search parameters

Critical: ALL search fields MUST use the sf_ prefix! Example: Use sf_city not just city

Required MLS Field

Get "mls_id" from Authorized Websites shown your Buying Buddy account

sf_mls_id

Common Search Fields

Location

sf_city
sf_state
sf_county
sf_zip_code

Price

sf_price_min
sf_price_max

Property Type

sf_property_type
sf_property_subtype
sf_listing_status

Beds & Baths

sf_bedrooms_total_min
sf_bedrooms_total_max
sf_baths_total_min
sf_baths_total_max

Tip: For multiple values, separate with commas: sf_city = "Austin,Dallas,Houston"

Complete Configuration Example

Here's an example webhook configuration with all commonly used fields:

Testing Your Integration

Verify Your Setup

Follow these steps to test your webhook

Save your workflow in GoHighLevel
Run a test with a sample contact
Check Buying Buddy Menu CRM > Leads to verify the lead was added
If you enabled listing alerts, check Menu CRM > Lead Details > Listing Alerts

Success! If the lead appears in Buying Buddy, your integration is working correctly.

Problems? See the API Log to review what was received.

Troubleshooting Common Issues

Lead Not Appearing in Buying Buddy

Verify your API key is correct and active
Check the webhook URL is exactly: https://www.leadsandcontacts.com/api-lead/add
Ensure the method is set to POST
Check GoHighLevel workflow logs for error messages

Listing Alert Not Created

Ensure listing_alert is set to "1"
Verify sf_mls_id is included and correct
Check that at least one search criteria field is populated
Confirm the MLS ID matches one in your Authorized Websites

Search Fields Not Working

Remember ALL search fields must use the sf_ prefix
Double-check field names (e.g., first_nm not "first_name")
Verify values match your MLS options exactly
Test with basic fields first (city, price range)

Additional Resources

Widget Wizard: Discover all available search fields using the Wizard
API Documentation: Access full API reference in Menu Leads > Integrations and Apis
Support: Submit a ticket through Menu Help > New Ticket in your Buying Buddy account

Updated on August 26, 2025

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